The PGA of America, in collaboration with Omaha Productions, unveils their latest 30-second TV advertisement titled “When I Grow Up,” as part of their acclaimed “We Love this Game” campaign.
Featuring Tony Pancake, the 2024 PGA of America Golf Professional of the Year, this ad is set to captivate audiences during the “Elite 8” of the 2024 NCAA women’s basketball tournament on SportsCenter.
The ad will also make its presence felt across ESPN’s digital platforms such as ESPN+, ESPN.com, and the ESPN app, with select spots airing on Turner Broadcasting System’s digital platforms.
The campaign will further extend its reach during the 2024 PGA Championship from May 13-19, airing on ESPN and CBS.
The campaign aims to spotlight the pivotal role played by over 30,000 PGA of America Golf Professionals in shaping the present and future of the sport and its industry.
It showcases the desirable aspects of a career as a PGA of America Golf Professional, emphasising attributes like being outdoors, community leadership, impacting lives, and inspiring others.
Renowned football icon Peyton Manning, founder of Omaha Productions, expressed his excitement about Tony Pancake’s feature in the ad, praising him as a stellar ambassador for golf.
Pancake, overwhelmed by the opportunity, acknowledged the support of Omaha Productions and Manning, expressing his hope to inspire others through his journey in the game.
Tony Pancake, Director of Golf at Crooked Stick Golf Club in Carmel, Indiana, has been a PGA of America Member for 36 years.
His accolades include being named the 2024 PGA of America Golf Professional of the Year, a testament to his dedication and contributions to the sport.
Pancake’s influence extends beyond the club’s boundaries, impacting junior golfers and veterans alike through initiatives like PGA Jr. League and PGA HOPE.
Crooked Stick Golf Club, under Pancake’s leadership, has hosted numerous prestigious events, including the Solheim Cup and the U.S. Senior Open.
The club is set to host the U.S. Senior Open Championship in 2028, further solidifying its status as a premier golf destination.
The “We Love this Game” brand campaign, in collaboration with Omaha Productions, debuted in September 2023, marking a new chapter for the PGA of America.
Following its success, the campaign’s second phase featured the “A Day With A Pro” video, showcasing the partnership’s commitment to celebrating the passion and dedication of PGA of America Golf Professionals.
Join us in celebrating the unwavering commitment of PGA of America Golf Professionals like Tony Pancake, who continue to shape the landscape of golf and inspire generations to come.
