Ah, golf—the most frustrating way to ruin a good walk, or so they say. But for a valiant team of eight hearty souls, it became a way to change lives during an unending day under the Midnight Sun in Norway.
They dubbed their mission “Project 24,” embarking on a marathon of 24 hours of straight golf for The Golf Trust, turning every swing into a step towards inclusivity in this grand old game.
This wasn’t your regular weekend fourball. No sir, this was golf at its most gruelling, against the backdrop of Norway’s most punishing yet picturesque course—Lofoten Links.
The place looks like it was plucked from a Viking’s wildest dreams, with craggy cliffs plunging into the deep blue and greens more undulating than a kilt in a highland dance.
And there they were, swinging away from dusk till what should’ve been dawn, except the sun clung to the sky like a stubborn old mulligan.
The goal was to raise a modest sum of £24,000. Small change in terms of global charity, but mighty in its ambition.
The target was blown out of the water, though, with the tally now soaring past £40,000.
Each pound raised is a ticket towards independence for those who’d otherwise spectate, with the funds earmarked for the purchase of Paragolfers—fancy contraptions that allow golfers with disabilities to stand and swing like the heroes they are.
Led by The Golf Trust and donned in gear by Reflo—a brand as sustainable as a putt-putt windmill—these golfers were clad for both style and endurance.
Reflo turned out a special “Midnight Sun” collection for the event, complete with T-shirts, hoodies, and caps that are more environmentally friendly than a squirrel planting acorns.
The gear was a hit, with half the profits teeing up directly to the charity, ensuring this wasn’t just a one-off tee party.
Rory MacFadyen, Reflo’s co-founder, shared his thoughts amid the endless daylight: “While it was a physically demanding project, there was so much to love about this challenge – the spirit of togetherness, the camaraderie, the beautiful location and of course the lasting impact the fundraising will make.
Golf can be so many things to so many people, it encourages people to be present in the moment, often offering a peaceful escape.
Whilst walking the course and swinging the club provides great physical benefits. Golf is often played with mates or in groups, offering the chance to catch up with others and feel part of a community.
I recognise how important being out on the golf course is for my own development – it’s my version of therapy and I am thrilled to have the opportunity to offer others the chance to benefit from this great sport, just as I have.”
The triumph of Project 24 is more than just a feel-good story; it’s a beacon for what sports can do when paired with passion and purpose.
The collection designed for this event features unique designs that capture the essence of the endless day—each piece a memento of this remarkable journey. It’s available exclusively online, and if you’re keen on supporting a worthy cause while looking sharp on the links, give it a gander.
Cae Menai-Davis, the mastermind behind Project 24, captured the spirit of the venture: “The purpose of Project 24 was to purchase one Paragolfer, but with the interest and momentum we have created by playing golf for 24 hours I am sure we will be able to buy more.
Paragolfers change lives for the better. Not just for the people using them, but for the families and friends.
The impact that this machine has is literally life changing and we know how much joy and opportunity this money will bring.”
So, next time you hear someone joke about golf being a good walk spoiled, tell them about the eight warriors who played through 24 hours of Arctic light.
They didn’t just play golf; they changed the game for many who thought they’d never get a chance to tee off.
Midnight Sun capsule available exclusively at www.Reflo.com and if you’re a brave kind sole you can also donate to their JustGiving page here:
