Picture this: St Andrews, the grand old home of golf, flipping the script this August with a lineup that’s as much about chart-toppers as chip shots.
Yes, the 2024 AIG Women’s Open is dialling up the excitement with Fleur East set to bring her vibrant energy as the support act.
It’s the kind of move that sparks a twinkle in the eye of any golf aficionado looking for a bit more bang for their buck at a championship.
Fleur East, a dynamo from her X Factor days and now a hit-maker with tunes like ‘Sax’ and ‘Favourite Thing’, isn’t just a performer; she’s a golf enthusiast too.
“Performing at the AIG Women’s Open is such an honour, especially at such a historic venue like St Andrews,” Fleur shared, her enthusiasm palpable.
“I’m really excited to combine my love for the sport with my passion for music.” It’s clear she’s ready to tee off with tunes and make this event a roaring festival of fun and sportsmanship.
And then there’s Tom Grennan, the headline act known for his heart-wrenching vocals and indie anthems.
His presence promises to fill the air with melodies that resonate as deeply as a well-struck iron.
But what really makes the event sing is the crowd it’s drawing. Zoe Ridgway, the Championship Director, shared a little inside scoop: “With Fleur and Tom on the roster, we’ve seen a surge in ticket sales across a more diverse crowd.
There’s a fresh, youthful vibe brewing, and it’s reshaping who comes to watch and enjoy golf.”
This isn’t just about watching the world’s best women golfers; it’s about experiencing a festival where music and sport collide beautifully.
And with kids coming in free and a more inclusive vibe, it’s clear the 2024 AIG Women’s Open is setting itself up as a family-friendly festival that breaks the mold.
St Andrews in August will be more than just birdies and bogeys; it’s set to be a jamboree of jumps, jives, and drives.
Whether you’re swinging by for the smooth swings or the smooth vocals, this tournament is tuning up to be a legendary affair.
Ticket information for the AIG Women’s Open can be viewed here.